captain d’s:
Founded as Mr. D’s in 1969 by Danner Foods and later changed to Captain D’s in 1974 when the restaurants converted to an all seafood menu. Captain D’s is a well-known QSR in the Southeast, with over 600 locations and fresh, cooked to order seafood at fast food prices. Unfortunately the brand had seemed to plateau. Customer count and same store profits were gradually falling as their now aging loyalists passed on. Captain D’s needed a facelift and a new attitude to get the attention of the younger QSR consumer. Highlights from the 2 years I worked on the brand include a summer catfish promotion that sold out early (sales up over 180%/previous year) and torpedo sandwich product launch that sold so fast we had to raise the price and change kitchen procedures to keep up.
