rockstar is a sales training and incentive program for verizon wireless. the program rewards finalists with an exclusive trip to a “rock” destination, where they get to stay at posh hotels and meet with other finalists and see a private rock concert. in addition the winner receives a variety of exclusive prizes throughout the year and becomes a star within the verizon organization. elements for this program include web, program/info guides, eblasts, winners book, videos (some of the concept and final work is shown here). programs of this size are a major undertaking and cannot be done alone. special acknowledgment to Ian David-ACD/CW, Joey Graddy-AD, Jordan Sowards-CW, Matt Harris-AD, Shannon Broom-AD, Stacy Blackman-Interactive, Blake Hicks-AD/Flash
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Rockstar 4 (Program Cover) Rockstar 4 Promotion 2009
Rockstar 4 (Program Spread 1) Rockstar 4 Promotion 2009
Rockstar 4 (Program Spread 2) Rockstar 4 Promotion 2009
Rockstar 4 (Program Spread 3) Rockstar 4 Promotion 2009
Rockstar 4 (Program Spread 4) Rockstar 4 Promotion 2009
Rockstar 4 (Program Spread 5) Rockstar 4 Promotion 2009
Rockstar 5 (Logo Evolution) Rockstar 5 Program 2010
Rockstar 5 (Concept Board) Rockstar 5 2010 Winner’s Book
Rockstar 5 (Concept Board) Rockstar 5 2010 Winner’s Book
Rockstar 5 (Concept Board) Rockstar 5 2010 Winner’s Book
Rockstar 5 (Concept Board) Rockstar 5 2010 Winner’s Book