verizon wireless: rockstar
Rockstar is a wildly successful motivational program that focuses on product expertise and customer service. the program rewards finalists with an exclusive trip to a “rock” destination, where they get to stay at posh hotels and meet with other finalists and see a private rock concert. in addition the winner receives a variety of exclusive prizes throughout the year and becomes a star within the verizon organization. elements for this program include web, program/info guides, eblasts, winners book, videos (some of the concept and final work from several years is shown here). programs of this size are a major undertaking and cannot be done alone. special acknowledgment to Ian David-ACD/CW, Joey Graddy-AD, Jordan Sowards-CW, Matt Harris-AD, Shannon Broom-AD, Stacy Blackman-Interactive, Blake Hicks-AD/Flash
