packaging:brand development:
packaging seemed like the simple title for this page, but not necessarily the most accurate. most of the projects I have worked on have started with audience or category research, flavor profiles, distribution plans, etc. after that we go through the data, we move to naming and breaking out vectors. which leads to, yes, packaging. so the samples I chose, show various stages of development.
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sunfresh lemonade (final concept 1)
sunfresh lemonade (final concept 1)
sunfresh lemonade (final concept 2)
sunfresh lemonade (final concept 2)
sunfresh lemonade (concept 3)
sunfresh strawberry (concept 3)
sunfresh initial development
bell plantation: PB2 labels
bell plantation: peanut oil label
bell plantation ®2010
pepsi bottling: dr.wham
pepsi bottling: dr.wham
pepsi bottling: dr.wham ®2008
pepsi bottling: diet dr.wham
pepsi bottling: diet dr.wham
pepsi bottling: dr.wham ®2008
pepsi bottling: dr.wham (concept 2)
buffalo rock: aqualibrium water
buffalo rock: aqualibrium ®2007