Brand identity work done for the Birmingham chapter of The American Advertising Federation. Developed a consistent visual language for the ADDY Awards across all platforms. After watching year and years of ADDY “concepts”, from awards that looked like meat to crystal balls and wadded up paper. Murder mystery themes and carnival themes, ultimately seemed to disregard the time and sacrifice of all the creatives that had entered their work. Fortunately - Paul Crawford at Scout Branding, created a consistent award - that is both sophisticated and appropriate. Though we had fixed the award - we hadn’t fixed the ”theme”. I let the award guide the system, much like Cannes, The Academy Awards, or The Oscars.
Award Photos: Rob Culpepper