Select excerpts from a proposed rebrand for Royal Cup Coffee and Tea. Founded in 1896, Royal Cup is one of the oldest and most respected brands in Birmingham, Alabama. They are a major importer and roaster of specialty coffees and fine teas with a nationwide distribution network. Shown here are selects from a comprehensive rebrand, including rebrands for HC Valentine (a premium line of coffees) and ROAR (a single serve coffee brand). To see their current branding - look here.
Work was done in collaboration with Creative Director: Matt Lane Harris.