Rebranding work done for Tucson International Airport. Insight: The aviation industry is constantly modernizing – in design, function and brand. People have raised their expectations for both carriers and airports, and their respective brands must rise to meet them.
Observation: Aviation brands are allowing themselves to be less corporate and more real. It’s as if they’ve finally realized the TSA isn’t screening their brands. Even though travel can be a hassle, marketing doesn’t have to be cold, distant or disingenuous.
Logo: Tuscon International Airport, because of its centralized location, tends to have flight paths equally distributed in all directions. In addition, Tucson is known for its desert beauty and number of sunny days. I used these two ideas to guide the logo. Desert stones and foliage inspired the color palette.